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Why Be NICE??

A 2012 UC Berkeley field study… found that people driving BMWs, Mercedes, Priuses and other high-end cars were four times more likely than drivers of less prestigious models to cut off other vehicles at a busy four-way intersection, and three times more likely to cut...

BFF: Not So Fast & Why You Care

Most of us think that friendship is a two-way street — but that’s true only half the time….If researchers can understand this limitation, companies and social groups that depend on social influence for collective action, information dissemination and product...

Way Into You: New Take on Love

Most everyone has experienced near instant attraction to someone else, whether of a social or sexual nature, but few are able to pin down exactly why they felt that attraction. Based on two experiments they conducted with human volunteers, the researchers suggest it...

Good Looks: Beware your resting face!

“Attractive people are often perceived as more intelligent, but we wanted to investigate how individuals can change their perceived intelligence, regardless of their attractiveness. The solution seems to lie in subtle differences in a resting facial expression...